Smarter Marketing Blog

Rather than ‘orange’ – when it comes to marketing/content creation, we hold that video is the new ‘black’. For years now commentators have been ‘warning’ about the video revolution. Well, folks, that revolution has already been. It’s being said that at least 81% of businesses now use video content marketing. Undoubtedly, video marketing is probably […]

Once again, we have teamed up with Kayleigh Alexandra, a content writer for Micro Startups, to collaborate on this post. If you’re a small business owner, you will probably have already established a brand voice. But how much have you really considered the impact that a brand voice has? It’s not enough to just write as yourself, or […]

Once again, we have teamed up with Kayleigh Alexandra, a content writer for Micro Startups, to guest write an article for our blog.  On this occasion, her insights are on the topic of lead magnets for SMEs. Read on for our collaboration on the subject. Lead magnets draw people to your brand by engaging customers through high-quality and relevant content. Building […]

Once again, we have teamed up with Kayleigh Alexandra, a content writer for Micro Startups, to guest write an article for our blog. We asked her to consider the topic of e-commerce for SMEs. Read on for her helpful thoughts on the subject. “The decline of big high street chains has been well publicised in recent years. […]

  Here in O’C&K HQ we’re embarking on a new experiment. We have invited Kayleigh Alexandra, a writer with the SME focused group MicroStartups, to share some marketing insights with us. In the following post, Kayleigh shares excellent advice for businesses who need to shift their online visibility to mobile-first – Jim. “If you believe that you still have time […]