Smarter Marketing Blog

Wow, now that was a quick year. At this stage, you are probably back at the desk and, hopefully, still on track with your New Year resolutions. If you’re a marketer, you’re more than likely in the process of fine-tuning your marketing strategies for success in 2018. I have no doubt that such a process […]

Summertime and the living is easy. At this time of the year, businesses might be tempted to relax their marketing activity for a couple of months. For some small and medium enterprises (SMEs), there’s even a perception that marketing in summertime is pointless. They look on the summer months as a period of slower business and […]

Trade shows, conferences, seminars, meet-ups etc. are very powerful marketing mediums, because they can bring together hundreds or thousands of people, in one place and in a short space of time. They do mean busy days though, with lots of people milling around and lots of conversations. Whether you’re an event planner, a trade show […]

As a marketer, you know that the concept of useful marketing is still about connecting people with a brand in the hope that they will buy something. If you have been a marketer for many years you probably use a marketing approach that has worked to-date. This post, therefore, may serve as a checklist for you […]

Smarter online marketing is something that any growth-minded business aspires to, isn’t it? The trouble is, with little experience and even less time, many business owners or marketing managers dive straight into digital marketing because they don’t want to be left behind! In this post, I’m going to suggest some questions about online marketing that […]