Further to an initial review of the charity, we were briefed to develop a new identity for the Down Syndrome Centre that would reflect its newly established Centre that delivers a range of essential services to the children with Down syndrome and their families too.
Once the identity was developed it was now about driving awareness for the Centre, a strategy was developed that would enable the funds required to manage the centre be raised so as the range of services provided be developed and the assistance provided to the children and families extended. The identity was implemented across all event and marketing collaterals so as a dynamic and integrated brand was presented to all stakeholders.
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