Green Acres of Wexford

We developed, designed and implemented a new identity for the Green Acres brand, based in Wexford, Ireland.

Based on our strategic review of the business, we undertook formal customer research to investigate brand perceptions and to determine authenticity gaps, using both local ‘on-street’ and online surveys, targeting their Nationally based customers.

The resultant research delivered key insights for action across all aspects of this diverse business and drove the direction of the development of the proposed new identity, which is encapsulated in the logo below. This was subsequently implemented across a wide range of corporate and product-related marketing collaterals including stationery, signage, advertising, and packaging.