We were briefed to the development of a communications campaign around the transformation of the Hotel with new rooms, restaurant and extension of existing spa and other facilities.
The new building was around the existing courtyard garden in which butterflies flourished and at the core of the communications was the ‘transformation’ of the familiar into something new, vibrant and altogether exciting.
Developing the existing Merrion tone of voice to work with a newly developed butterfly graphic we produced a range of materials that facilitated the transformation conversation with the Hotel’s clients, these included a mesh banner to cover construction area, an enamel badge for hotel staff, leaflets and window graphics, as well as an opportunity for guests to create their own origami butterfly.
Our design is based on Evi Binzinger’s model “Origami Swallowtail Butterfly“.www.kunstkauz.de
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