If you want me to love you, treat me as a person not as a consumer.
I want to chat about something that’s been on my mind for a while now. In truth, people have probably always felt this way but I’ve worked in ‘marketing’ so, I would have segmented and targeted audiences – mea culpa.
We are human beings – not consumers.
I am writing this, not as a confession but as a rationale as to why all of us in business need to be smarter about marketing.
The societal change that’s underway right now will affect much more than the traditional marketing we practitioners knew and loved so well. You know what I’m talking about – the MadMen thingy. The funnels of love, big campaigns, slick TV ads telling the customer why they’d be better off with your product / service. It was all about agreeing a message with the client, broadcasting it to a target audience and promoting it ‘through-the-line’. Sure a lot of it worked – (nowadays that impact is lessening), but it wasn’t really about building any real relationship with the consumer, if we’re to be honest.
Authentic relationships.
As I mentioned, the change that’s happening right now is affecting much more than marketing but it may have serious implications for it and thereby clients, if not addressed. Look at what’s happened to the music industry, what’s happening in traditional media and even what’s happening to TV viewership. After decades of broadcasting messages at people, we need to take off our blinkers and realise that society’s attitude, to almost everything, is different. Not only from a geopolitical or economic point of view (which they are) but the individuals that we so badly want to ‘sell’ to, are changing, big time. They don’t want to be sold to anymore – they want relationships. This is important for business because it is through relationships that purchase decisions are now been guided and made. So if business can develop the kind of authentic relationships that last, we have a chance of survival. Today, the public wants what they want; business can adjust to the new reality or fool ourselves into oblivion.
So if the essence of business has not changed and is still all about relationships with people – what do we need to change? Our attitude, that’s what. There are loads of new and better tools available to enable businesses to be smarter about their relationships. Let’s use them properly and everybody will be a winner.
This is our very first blog. It is our intention to provide readers with marketing tips and timesavers in future blogs. If you liked our content, by all means subscribe by clicking through the pink button to receive our regular updates. Of course if you want to get in touch, leave your details and perhaps we might meet for a chat, cheers. Jim – O’C&K
Just remember to keep your thoughts positive, to give it your 100% and to look for the
bigger picture. Financial freedom allows individuals to live life fully, however each individual chooses.
Think about how fortunate you are to enjoy this time on your own,
to take in the beauty of nature around you, stop and smell the roses.
Too true Bobby. Thanks for commenting.
Do you mind if I quote a couple of your articles as long as I provide credit and sources back to your weblog?
My blog is in the very same area of interest as yours and my users would definitely benefit from
some of the information you present here. Please let me know if
this ok with you. Thanks!
Do you mind if I quote a couple of your articles as long as I
provide credit and sources back to your site?
My blog site is in the very same niche as yours and my
users would genuinely benefit from some of the information you
present here. Please let me know if this alright with you.
Thank you!
I don’t have a problem with this request if it is genuine.
Amazing blog! Do you have any helpful hints for aspiring writers?
I’m hoping to start my own site soon but I’m a little lost on everything.
Would you advise starting with a free platform like WordPress or
go for a paid option? There are so many choices out there that I’m totally confused ..
Any recommendations? Thanks a lot!
Hi Daniella, I am fairly new to this also, but I decided to use WordPress as it is the most popular, free and fairly easy to use.
Howdy would you mind stating which blog platform you’re using?
I’m planning to start my own blog soon but I’m having a difficult time making a
decision between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your layout seems
different then most blogs and I’m looking for something unique.
P.S My apologies for being off-topic but I had to ask!
Hi Sheena, I’m not a technical person at all but decided to use WordPress on our website so that the look and feel of the blog would be consistent with our overall brand ID.
Greetings from Ohio! I’m bored to tears at work so I decided to
browse your site on my iphone during lunch break.
I enjoy the info you present here and can’t wait to take a
look when I get home. I’m surprised at how
fast your blog loaded on my phone .. I’m not even
using WIFI, just 3G .. Anyhow, awesome blog!
Also visit my web blog :: primerica reviews
Hi! Someone in my Facebook group shared this website with us so I came to take a look.
I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
Outstanding blog and terrific style and design.
Thanks for finally talking about > Are you building
smart relationships with your customers? < Liked it!
Also visit my blog post: primerica
Ԍreetings! This is my 1st commeոt here sо I just ѡanted to give a
quick shout out аnd tell ʏou I genuinely enjoy reading tɦrough уour
articles. Can you recommend any other blogs/websites/forums tɦаt cover the samе topics?
Ҭhanks а tоn!
My best advice Antonetta is to click through some of the links on my postings. Each article you read thereafter will have links which are usually related to the same topic. Of course you can simply search for a subject matter online and follow from there. There are too many blogs/sites/forums that cover this topic extremely well, for me to even begin to list here. cheers
I was thinking about if you have a linkedin page. Thanks
for this excellent article.
Hi, check out our website at https://oconnorandkelly.ie for details of our social media accounts.
Good day! This is kind of off topic but I need some guidance from an established blog.
Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty quick.
I’m thinking about creating my own but I’m not sure where to begin.
Do you have any tips or suggestions? Thank you
HI Kristopher, I’m not long established myself, but the choice I had was to be hosted or self host. I decided to use WordPress on our site as it was recommended by the most people I conferred with. Sorry that this is not a technological response but I’m not very technical either. cheers
Wonderful blog! I found it while browsing
on Yahoo News. Do you have any suggestions on how to get listed in Yahoo
News? I’ve been trying for a while but I never seem to get there!
Thank you
Here is my site; GT Racing 2 Cheats, Latia,
Hi Latia – I’m afraid I don’t have any insights as to how to get listed on Yahoo News. I joined Triberr and perhaps it was through that connection.